When it comes to franchise marketing, one of the biggest reasons that entrepreneurs open franchises is because of the brand recognition. Obviously, no business has much of a chance for success without doing some type of brand marketing. Thus, it is often easier to earn business by opening a franchise than opening a new private business and struggling to get your company noticed. However, for entrepreneurs who are considering starting a franchise, the stakes are even higher, because brand recognition must first be well established before any franchisees will be attracted. Hence, franchise marketing and brand marketing walk hand in hand. As such, franchise marketing can be conducted with the assistance of a franchise consultant, brand marketing agency, or brand consulting firm.
In order to implement a successful franchise marketing campaign, there are a variety of franchise marketing strategies that one can employ. Some examples are business to business marketing, mobile device marketing, and social media marketing. However, in order to do franchise marketing the right way via these media, companies must pay attention to statistics and consumer preferences. For instance, successful franchise marketing will take into account that more than half of Facebook users stop following companies whose advertisements become dull or repetitive. Although this may seem obvious, it is important for companies to know that consumers value engaging, interactive content, and will most likely scoff at boring or cheesy advertisements.
Franchise marketing has definitely come a long way since the first billboard was rented in 1867. It is actually amusing to contrast billboard marketing and marketing to the typical American who surfs the web and checks their email from their smartphones and other mobile devices. Nonetheless, franchise marketing must grown and adapt, regardless of the current technologies. Luckily, franchises do not have to do this on their own, as their are many high quality, affordable, franchising marketing firms that offer services to help any franchiser.