Archive for May 9, 2013
When it comes to franchise marketing, one of the biggest reasons that entrepreneurs open franchises is because of the brand recognition. Obviously, no business has much of a chance for success without doing some type of brand marketing. Thus, it is often easier to earn business by opening a franchise than opening a new private business and struggling to get your company noticed. However, for entrepreneurs who are considering starting a franchise, the stakes are even higher, because brand recognition must first be well established before any franchisees will be attracted. Hence, franchise marketing and brand marketing walk hand in hand. As such, franchise marketing can be conducted with the assistance of a franchise consultant, brand marketing agency, or brand consulting firm.
In order to implement a successful franchise marketing campaign, there are a variety of franchise marketing strategies that one can employ. Some examples are business to business marketing, mobile device marketing, and social media marketing. However, in order to do franchise marketing the right way via these media, companies must pay attention to statistics and consumer preferences. For instance, successful franchise marketing will take into account that more than half of Facebook users stop following companies whose advertisements become dull or repetitive. Although this may seem obvious, it is important for companies to know that consumers value engaging, interactive content, and will most likely scoff at boring or cheesy advertisements.
Franchise marketing has definitely come a long way since the first billboard was rented in 1867. It is actually amusing to contrast billboard marketing and marketing to the typical American who surfs the web and checks their email from their smartphones and other mobile devices. Nonetheless, franchise marketing must grown and adapt, regardless of the current technologies. Luckily, franchises do not have to do this on their own, as their are many high quality, affordable, franchising marketing firms that offer services to help any franchiser.
Did you know that the origins of the guitar date back thousands of years? The Egyptian performer, Har Mose, used an instrument made from cedarwood and rawhide 3500 years ago. Much later, the famous violin mater Antonio Stradivarius also made guitars. Unlike the six string instruments of today, these had five strings.
The most expensive guitar ever sold was of one of the electric fender telecaster guitars. It was sold as for a charity benefit and was signed by some of the biggest living names in music, including Paul McCartney, Mick Jagger, Eric Clapton, and Sting. Fender guitars were first designed in 1954, and since then have been consistently manufactured and sold.
If you are interested in buying fender guitars, do not worry, they are not usually that expensive! There is a range of prices depending on the quality, appearance and abilities of the guitar, but fender guitars generally have a price tag in the 500 to 1500 dollar range. Fender precision bass guitars for sale, as a more specific example, run at about six hundred dollars on average.
Many famous musicians use electric fender stratocaster guitars. Kurt Cobain of Nirvana, John Frusciante of the Red Hot Chili Peppers, David Gilmour of Pink Floyd, Jimi Hendrix, and the more recent John Meyer have all been the owners of fender guitars.
Of course, fender guitars are not the only top name in the guitar business. Gretsch, founded in the late 1800s by a German immigrant, is one of the biggest names in the instrument industry, and it is a name that most people associate with value. Chet atkins gretsch guitars were produced after Gretsch rehired Chet Atkins, a noted country performer, as a spokesperson. Brian setzer gretsch guitars are another example of higher end, celebrity endorsed and replicated Gretsch guitars. Featuring a 16 inch full hollow body, vibrant construction, and an ebonized rosewood fretboard, this guitar runs at around three thousand dollars a pop.