There really is no particular strategy that can claim the title of “best investment” of all the internet marketing solutions. The case has been made for SEO, social media, web design, and PPC time and again, but the truth remains that each is important. Perhaps the most frequently misused, however, is social media. Many small businesses know that social media packages are important, but choose to bootstrap instead, offering allowing their campaigns to suffer as a result. Whether you’re in the market for a social media marketing package or looking to DIY your social media presence, check out these tips for more effective social media marketing. Status updates and the occasional tweet just aren’t enough anymore.
- Use Facebook Offers
These Facebook ads can be set up directly from your Facebook page and work both for offline and online businesses. Post an offer, like a free or discounted product, and it will be promoted in the news feeds of those you’ve chosen to hyper-target. When users click the ads, emails are sent to their personal accounts so that they can claim your offer.
- Engage With Email Subscribers
Ask your email subscribers to follow you on social media outlets, and remember to give them a reason. Whether it’s because you post exclusive information or because you post exclusive offers, be sure to make your social media page seem attractive. There is little point in sinking money into a social media marketing package if you don’t find a way to attract fans and followers.
- Organize Meetups
Meeting with leads and customers in person is a great way to solidify relationships. Use your social media outlets to organize a meetup, even if it’s just a Google hangout. Those kinds of events make big impressions.
- Invite Interaction
There is no such thing as a stupid question in social media. Ask your audience anything, just to engage them and get them involved. People want to be heard, and when you ask them a question, you give them permission to speak. You’ll learn plenty about what’s working in your business and where you can go next as well as plenty about your audience.
- Be Mutual
Don’t just ask your clients and consumers to like your brand. Like theirs as well. The more small networks you can build, the greater an audience you’ll be able to reach.
If you’re investing in a social media marketing package, you want to make sure you’re getting the most out of it that you possibly can. Stay on top of your accounts, post quality content, and take your interactions seriously. Social media marketing can do wonders for your business. Helpful research also found here.