In the United States alone, marketers of all kinds send over 90 billion individual pieces of direct mail postcards and other marketing items a year. With business postcards from a high quality postcard printing company, people could generate new leads easier than ever before. From fairly standard business postcards to more customized postcards, people could leave quite an impact on potential customers.
According to one survey conducted by Millward Brown, a leading global research agency, physical media and direct mailers left a “deeper footprint” in the brain. Many people may be surprised to learn that custom postcard printing has been going on for quite some time. In 1872, the first Montgomery Ward catalog revolutionized the sales and marketing industry, while also setting the stage for direct mail marketing. Later on in the 1960s and 70s, business postcards were used to announce the opening of a new industrial park or freeway, rather than commemorate a holiday or deliver a bawdy joke.
People involved with direct marketing and business postcards have made some impressive inroads in the world of marketing. Lester Wunderman, considered by many to be the father of direct marketing, invented both the magazine subscription card and the 1 800 number!
6 responses to “Reach Someone New With a Business Postcard”
No one enjoys getting these things in the mail. They are so annoying!
Speak for yourself. Without these, I may never have learned about the cool pizza joint down the road!
Speak for yourself. Without these, I may never have learned about the cool pizza joint down the road!
Speak for yourself. Without these, I may never have learned about the cool pizza joint down the road!
Speak for yourself. Without these, I may never have learned about the cool pizza joint down the road!
Speak for yourself. Without these, I may never have learned about the cool pizza joint down the road!